Great. Got it and still boycotting it.BOYCOTT INBEV PRODUCTS » 07 Nov 2023, 11:57 am » wrote: ↑BOYCOTT INBEV PRODUCTS
BUDWEISER, BUD LIGHT AND EURO-*** BEERS
Since I didn't buy it before, why join a boycott. To feel connected to miserable people finding fault with everyone else's reality but their own.
Here right from the horse's mouth .....Beekeeper » 11 Nov 2023, 8:58 am » wrote: ↑ Yer an IDIOT!! And you have what INSIDE INFORMATION other than what your conspiracy theorists have pumped up your so called "conservative" ***??
No, that's NOT what he said, ****!! "Some brands" but its not going to be the UNILEVER BRAND!!Majik » 11 Nov 2023, 10:12 am » wrote: ↑ Here right from the horse's mouth .....
Schumacher said a social cause was critical to marketing some brands, but for others it was a 'distraction', adding: 'Not every brand should have a social or environmental purpose. We don't want to force-fit that on brands unnecessarily.'
so, it seems that Unilever isn't doing what you say it is .....and is still going to market some brands based on a social cause ...
oops.
I knew you would try this .....Beekeeper » 12 Nov 2023, 7:15 am » wrote: ↑ No, that's NOT what he said, ****!! "Some brands" but its not going to be the UNILEVER BRAND!!
And he NEVER SAID it would be any Unilever brands, so!!
And you forgot the FIRST FEW PARAGRAPHS, ****!!Majik » 12 Nov 2023, 9:25 am » wrote: ↑ I knew you would try this .....
He sought to separate the business’ overarching sustainability agenda from the idea of integrating a social or environmental purpose into every brand proposition. Every brand will be “full active participants” in Unilever’s sustainability objectives, which he stressed it is “not walking away from”. However, not all brands will need a purpose, in the way Dove has, for example.
https://www.marketingweek.com/unilever- ... se-brands/
again Unilever's new CEO makes you a liar ......
And that "purpose" they are going away from= WOKE ****!!Unilever has become synonymous with the idea of placing purpose at the heart of its brands – but its new CEO looks set to change that.Former Heinz chief financial officer Hein Schumacher took over as CEO of the consumer goods giant in July. Today (26 October) he told investors that the company would stop “force fitting” purpose to all its brands.
Under the leadership of his predecessor Alan Jope, Unilever faced criticism for focusing on purpose at the expense of growth.
Schumacher did not dismiss the concept of purpose outright, however, acknowledging the company’s focus on delivering on purpose “inspires many people to join and stay with Unilever”.
“When done well, and with credibility, [brand purpose] can be highly effective,” he said, pointing to examples like Dove and Lifebuoy.“But we will not force fit this across the entire portfolio, for some brands it simply won’t be relevant and that’s okay,” he added.
Oh, and you missed this one too.....Majik » 12 Nov 2023, 9:25 am » wrote: ↑ I knew you would try this .....
He sought to separate the business’ overarching sustainability agenda from the idea of integrating a social or environmental purpose into every brand proposition. Every brand will be “full active participants” in Unilever’s sustainability objectives, which he stressed it is “not walking away from”. However, not all brands will need a purpose, in the way Dove has, for example.
https://www.marketingweek.com/unilever- ... se-brands/
again Unilever's new CEO makes you a liar ......
Damn, that must really SUCK that you proved 100% that what I said was CORRECT!! Does it pain you that much to understand that WOKENESS SUCKS for any company that goes down that path?? And what are INVESTORS saying?? Also from your link....“In recent years, debate around brands’ sustainability and purpose has arguably generated more heat than light,” he acknowledged.
So the INVESTORS hate that WOKE **** TOO, ****!!In 2022, a major =1.125remUnilever=1.125rem =1.125reminvestor and founder of Fundsmith Equity, Terry Smith, launched an attack=1.125rem on the company’s focus on purpose across all its brands.
“A company which feels it has to define the purpose of Hellmann’s mayonnaise has in our view clearly lost the plot,” he said.

Half truths are always accurate 25% of the time.Beekeeper » 12 Nov 2023, 5:28 pm » wrote: ↑ Oh, and you missed this one too.....
Damn, that must really SUCK that you proved 100% that what I said was CORRECT!! Does it pain you that much to understand that WOKENESS SUCKS for any company that goes down that path?? And what are INVESTORS saying?? Also from your link....
So the INVESTORS hate that WOKE **** TOO, ****!!