The FAW community makes up about 7% of the US population. I find it exceedingly odd that a business would risk offending 93% of it's customer base to appease 7% of it's customer base. If I were the CEO of one of those corporations, we would only observe/market/celebrate federally recognized holidays and Valentine's Day. Everyone (or everything) else would be on their own. Stay as far away as possible from social issues...especially those that center around how people choose to live their life.