I have heard more AB advertising on the radio in the last week than I heard during the two previous years. The latest is all the people who are involved in the process of making it and getting it to the consumer...using the hooks of what they do in the process. Maybe someone from AB should have thought of that before they signed off on a marketing stunt that was going to destroy the brand. It's not our (the consumer) fault AB employed idiots who didn''t understand their customer base.