5 Feb 2024 12:42 pm
As of January 20, 2024, Bud Light sales are down a little less than 30% than a year ago.
What is disturbing is Bud Light was down that week 15% on an annualize basis, while it's competitors saw growth.
Coors sales growth was 12.2%, Miller Light was 6.9%, and Yeungling Light sored 72.3% ... I guess I need to try a Yeungling Light...
Bud Light continues to be a classic case study in Marketing Classes of a company trying to expand their market share by abandoning their core base... Never a great idea...
What is disturbing is Bud Light was down that week 15% on an annualize basis, while it's competitors saw growth.
Coors sales growth was 12.2%, Miller Light was 6.9%, and Yeungling Light sored 72.3% ... I guess I need to try a Yeungling Light...
Bud Light continues to be a classic case study in Marketing Classes of a company trying to expand their market share by abandoning their core base... Never a great idea...