4 Sep 2022 11:38 am
"One of the first “corruptions” by Pharma that I experienced in my career was when Eli Lilly invented a national campaign called “Surviving Sepsis” in an attempt to create guidelines supporting optimal care practices. They involved all the professional societies in critical care to participate. Leaders in the field all with a seat at the table.
Yep, you guessed it, it turned out to be cover for their efforts in making a $5,000 harmful drug (Xygris) the standard of care in sepsis. Every single one of those committee members got money. The entire campaign and strategy was developed by a PR firm. Recall that Disinformation tactics were first invented by a PR firm in the 1950’s working for the Tobacco Industry at a time when their products were starting to look bad in the scientific literature. I would argue that Pharma is the most skilled practitioner of Disinformation amongst all industries. I mean 20 years ago already, the entire country’s critical care doctors gave a very expensive, harmful drug to every septic patient for years based on a manipulated trial with the tiniest of mortality benefits amidst a splashy “public health” campaign concocted by a PR firm working for a pharmaceutical company."
Sooo much more: https://pierrekory.substack.com/p/the-h ... urce=email
Yep, you guessed it, it turned out to be cover for their efforts in making a $5,000 harmful drug (Xygris) the standard of care in sepsis. Every single one of those committee members got money. The entire campaign and strategy was developed by a PR firm. Recall that Disinformation tactics were first invented by a PR firm in the 1950’s working for the Tobacco Industry at a time when their products were starting to look bad in the scientific literature. I would argue that Pharma is the most skilled practitioner of Disinformation amongst all industries. I mean 20 years ago already, the entire country’s critical care doctors gave a very expensive, harmful drug to every septic patient for years based on a manipulated trial with the tiniest of mortality benefits amidst a splashy “public health” campaign concocted by a PR firm working for a pharmaceutical company."
Sooo much more: https://pierrekory.substack.com/p/the-h ... urce=email