14 Feb 2024 12:43 am
Of the 123.4 million viewers of the Super Bowl, some were ***. Just thought you would like to know. Yes, this is news.
Millions of LGBTQ fans watched record-setting Super Bowl LVIII (msn.com)
The second overtime game in Super Bowl history, plus Taylor Swift’s relationship with Kansas City Chiefs tight end led to Sunday’s game on CBS being the most-watched program in television history. And this number included millions of LGBTQ fans.“According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday night averaged 123.4 million viewers across television and streaming platforms.” “That shattered last year’s mark of 115.1 million for Kansas City’s last-play victory over Philadelphia and is a 7% increase.”
A Census survey in 2021 found nearly 10% of respondents identifying as LGBTQ or other, while other surveys find the number closer to 6%, which would translate into 6 million to 12.3 million Super Bowl viewers if we could extrapolate the percentages. (About 20% of Gen. Z identify as LGBTQ)We’ve long known anecdotally and from other surveys that many LGBTQ people are passionate sports fans. And in the last 20 years, the Super Bowl has grown larger as a secular American holiday, an excuse to throw a party and watch football, the halftime show and the commercials. Even non-sports fans watch, since it’s a great excuse to party. In San Francisco, the gay sports bar Hi Tops was packed for the game, even if the hometown 49ers fans were rooting against Taylor Swift’s boyfriend. While Swift was draw for many fans, gay and straight, a shirtless Usher was a real show-stopper for others.