Free market healthcare means:
1) If you can't pay, you need to rely on charity (or get fukt'ed)
2) Doing away with 80-95% of government subsidies / payments
3) Cash or credit at point of service rather than routing everything through insurance companies (Creating the vast corporate bureaucracy)
4) Breaking up all the monopolies and oligopolies / greatly easing restrictions (e.g. how many doctors can be enrolled in med school per year, who is allowed to issue prescriptions, etc.)
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It would certainly lower my premiums which would make me happy.

... there is that "pesky" question about ethics, however...