19 Sep 2025 3:38 pm
Huey » 19 Sep 2025, 12:29 pm » wrote: ↑ The true coveted demo is 25-54. Gutfeld gets that. 220,000 ain't ****.
The coveted ratings demo 25-54 refers to the "Adults 25-54" demographic, representing the age group of people between 25 and 54 years old. This age range is highly valued by advertisers because it includes individuals who are often in their prime consumer years, with significant purchasing power, economic stability, and a willingness to buy products and pay for premium items
An then you have this:
According to monthly Nielsen figures, “Jimmy Kimmel Live!” dropped to just 1.1 million total viewers in August 2025, down 43% from January’s 1.95 million. His August household rating of 0.35 marked the weakest showing of the year.
The advertiser-coveted 18–49 demo also cratered. Kimmel averaged only 129,000 viewers in that bracket in August, off from 212,000 in January and less than half his June peak of 284,000
https://nypost.com/2025/09/18/media/jim ... -comments/
Those numbers are more up to date.
18-24 buy more phones, movie tickets plus toys for kids.... think disney toys.