25 Apr 2013 9:30 am
Secret Tape: Top GOP Consultant Luntz Calls Limbaugh "Problematic"Frank Luntz, the media-friendly Republican consultant and word wiz, told a group of college students this week that Rush Limbaugh and right-wing talk radio are "problematic" for the GOP and partly responsible for the stark polarization within the nation's political discourse. He only dared to speak so candidly about Limbaugh and other conservative hosts off the record. A secretly recorded video, though, captured Luntz's remark.On April 22, Luntz was holding a talk at his alma mater, the University of Pennsylvania, and providing his essential take on political communication: "It's not what you say that matters. It's what people hear." At this event sponsored by College Republicans, Luntz (class of '84) cracked a joke about Nancy Pelosi and face-lifts and acknowledged his party needs to interact more effectively with a wider swath of Americans: "We can't talk to 51 percent of America. It just doesn't work." And, he emphasized, words matter. (In 2009, Luntz urged GOPers to decry President Barack Obama's health care reform proposal as a "government takeover" in order to defeat it.) Voters, Luntz told the students, respond more positively when a politician refers to "hardworking taxpayers" than to "the middle class." He warned that if his party did not resolve its internal divides, it could lose the House of Representatives next year.At one point, Luntz was asked about political polarization. He replied that he had something important to say on this matter but was apprehensive about speaking openly; doing so, he explained, could land him in trouble. Members of the audience groaned; some called out for Luntz to continue off the record. Luntz asked if anyone was recording the event, and Eric Kaplan, a reporter from the college paper, the Daily Pennsylvanian, indicated that he was. Luntz requested that he turn off his recording device. Kaplan did so and agreed that this part of Luntz's talk would remain off the record. But one of the students present, Aakash Abbi, a junior majoring in philosophy, politics, and economics, started to record Luntz on his iPhone (without letting Luntz know), and Abbi has provided that recording to Mother Jones.Believing he was speaking privately to the dozens of students present, Luntz proceeded to gripe about conservative talk radio and its impact on political polarization:And they get great ratings, and they drive the message, and it's really problematic. And this is not on the Democratic side. It's only on the Republican side(inaudible). (Democrats have) got every other source of news on their side. And so that is a lot of what's driving it. If you take-Marco Rubio's getting his *** kicked. Who's my Rubio fan here? We talked about it. He's getting destroyed! By Mark Levin, by Rush Limbaugh, and a few others. He's trying to find a legitimate, long-term effective solution to immigration that isn't the traditional Republican approach, and talk radio is killing him. That's what's causing this thing underneath. And too many politicians in Washington are playing coy.Watch the video at link in title.Cue the drug addled gasbag to attack Frank Luntz.