13 Feb 2023 12:47 pm
Dude - Subaru's are NOT cool.HowBlackvegetable » 13 Feb 2023, 1:40 pm » wrote: ↑
now THAT is cool..
I bet he doesn't pack a gat to bicycle to the corner store.
Subarus Came to Be Seen as Cars for Lesbians
The reputation isn’t just a stereotype—it’s the result of a calculated, highly progressive ad campaign launched 20 years ago. “There was such an alignment of feeling, like [Subaru cars] fit with what lesbian women did,” says Paul Poux, who later conducted focus groups for Subaru. The marketers found that lesbian Subaru owners liked that the cars were good for outdoor trips, and that they were good for hauling stuff without being as large as a truck or SUV. “They felt it fit them, was a little drab and not too flashy,” says Poux.