'Rush Limbaugh Show' Broadcasts Five Minutes of Dead Air as Sponsors Continue to FleeOf the 86 ads aired during Thursday's New York broadcast, 77 were public service announcements and seven were from companies seeking to pull ads from the talk radio program.The fallout over Rush Limbaughs controversial comments about a Georgetown University law student continues. After dozens of sponsors said they would no longer advertise on The Rush Limbaugh Show, Thursdays New York broadcast included five minutes of silence and an advertising lineup consisting almost entirely of public service announcements.Among professional broadcasters, dead air is considered one of the worst things that can occur. Edited by MistyBlue, 09 March 2012 - 09:30 AM.