When American Motors had Renault buy 46% of it in the 80's, the goal was to increase AMC market share to 3%.
Think of how small that is. They wanted to aggressively increase car sales to 3%.
Jeep was the real plum in all the times that car company was sold/bought/merged... whatever.
American, French, German, Italian, American (again), etc...
Small or large, it takes big plants and lots of money to design, produce and sell cars.
Please seat yourself.
I like the very things you hate.