2 Jun 2016 5:55 pm
More bad economic news for the Twitter Spitter.
Bookings at Trump Hotels Plummet
Bookings at Trump Hotels are down big time: they have decreased 59% compared to the same period last year on (travel search engine) Hipmunk.
It seems that customers willing to spend $500 a night on a Trump Hotel room may not be fans of Trump the political candidate.
While overall Hipmunk hotel bookings have been on the rise year-over-year, that has not been the case with bookings of Trump Hotels.
The chart below compares the percentage of bookings on Hipmunk for Trump Hotels’ most popular locations in 2015 (before his campaign received much attention) to the percentage of bookings in 2016 (as the campaign receives ample media attention).
Prior to his political rise, Trump Hotels were quite popular, garnering 1.7% of all bookings on Hipmunk in the major cities where Trump Hotels are located.
But in the past three months, Trump Hotels have been much less popular. Bookings are down 59% versus the the same three month period in the prior year.
In New York City and Vegas, Trump Hotels’ share of each city’s total hotel bookings dropped more than 70 percent.
Even in Atlantic City, where Trump Hotels claim the highest percentage of a city’s total hotel bookings, Trump Hotels took a major hit year-over-year.
The Trump Taj Mahal’s share of bookings is down 17% in the first quarter of this year.
